What: Isla Vista Carrotmob “Improving Our Planet Through Consumer Activism“
Who: Eco-savvy consumers and Isla Vista Market
Where: Isla Vista Market, 939 Embarcadero Del Mar, Isla Vista, CA
When: Saturday, November 21st from 1:00-5:00pm
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“The shoppers were palpably stoked by the notion that their dollars would have a positive and immediate impact on the store.”
“Carrotmob’s reverse-boycott model is one to watch!
“It’s great to see that businesses can have such an easy win-win scenario”
“Genius” 
“A huge success and a source of inspiration for us over at GOOD”
“The latest Bay Area strategy for saving the planet”
“'mobbing' lets a business know exactly why the gods of good fortune have smiled upon it.”
“Irresistable”
Dude! This is such a great video, and an even greater IDEA!! See you Saturday!
Hunter, you and your team kick ass, I can’t wait for the event!
Great video~ good luck!